

Last updated: February 2025. Beautified By Grace ("we", "us", "our") is committed to protecting your privacy. This policy explains how we collect, use, and safeguard your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
We collect information you provide directly, such as when you create an account, place an order, subscribe to our newsletter, or contact us. This may include your name, email address, postal address, phone number, and payment details. We also automatically collect certain technical information when you visit our website, including your IP address, browser type, device information, and pages visited.
We use your information to process orders, fulfil purchases, communicate with you about your orders, send marketing communications (where you have consented), improve our website and services, prevent fraud, and comply with legal obligations. We do not sell your personal data to third parties.
Our website uses cookies and similar technologies to enhance your experience, remember your preferences, and analyse site traffic. Essential cookies are necessary for the website to function. Analytics cookies help us understand how visitors use our site. You can manage your cookie preferences through your browser settings.
We share your data only with trusted service providers who assist us in operating our business, such as payment processors, delivery partners, and email service providers. These parties are contractually required to protect your data and use it only for the purposes we specify. We may also disclose your information where required by law or to protect our rights.
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. Payment information is processed securely and we do not store your full card details. While we strive to protect your data, no method of transmission over the internet is 100% secure.
Under UK GDPR, you have the right to access, rectify, erase, restrict processing, and port your personal data. You may also object to processing and withdraw consent where applicable. To exercise these rights, contact us at hello@beautifiedbygrace.com. You have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe we have not handled your data properly.
For questions about this privacy policy or our data practices, please contact us at hello@beautifiedbygrace.com.